Source: https://wearbly.ai/results

SHOPIFY VIRTUAL TRY-ON CASE STUDY

# From a personal preview to the cart.

At one Shopify clothing store, successful try-ons were followed by an 11.8% add-to-cart rate.

One store · Sep 6 to Oct 5, 2026

 2.5× 

Observed add-to-cart rate compared with the adjusted baseline.

 Observational comparison, not an A/B test. 

## The comparison, at a glance.

Share of shopper-product pairs that added the same product to cart.

 After successful try-on **11.8%**

 Product-view baseline **4.7%**

Baseline weighted to the same product mix. Both groups had a complete 24-hour observation window.

Shopper-product pairs with a successful try-on

102

Pairs that then added the product to cart

12

Window after the first successful try-on

24h

## A useful signal.  
A starting point.

In this sample, the observed cart rate was higher among shopper-product pairs with a successful try-on, even after matching the baseline to their product mix.

Shoppers who choose try-on may already have greater buying intent. This comparison does not prove that Wearbly caused a conversion increase. Cart additions are not purchases or revenue.

THE SHOPPER EXPERIENCE

## See it on themselves.  
Keep shopping.

1.  **Choose a garment.** Start on your Shopify product page. 
2.  **Make it personal.** Upload a photo and generate an outfit preview. 
3.  **Add it to the cart.** Keep the selected size and color in the same flow. 

 [Try it yourself](https://wearbly.ai/demo) 

![Wearbly dialog with a completed floral-dress preview, size selector and Add to Cart button](https://wearbly.ai/images/docs/modal-result.webp)

Wearbly demo store. AI-generated sample photo.

### How we measured the results

## The sample

Sep 6 to Oct 5, 2026, in America/Sao\_Paulo. The 102 shopper-product pairs represented 63 shopper identifiers, not 102 individual people. Of those pairs, 12 added the same product to cart within 24 hours after their first successful try-on. Repeated try-ons for the same pair were counted once.

## The comparison

The baseline uses product views without a successful try-on, weighted to the same product mix. Both groups had a complete 24-hour observation window; new pairs from the final day were excluded. Cart events before the first successful try-on were not attributed to Wearbly. Rates are rounded for display; the unrounded rate ratio was 2.496, displayed as 2.5×.

## The limits

One store, a small sample and an observational comparison. Shopify consent and event availability can affect what is measured. A controlled experiment with comparable groups is needed to estimate a causal conversion increase. These results are not a forecast for another store.

## See the activity in your own store.

Wearbly’s Shopify dashboard tracks successful try-ons and attributed cart activity. Start with your products and measure how shoppers use the preview.

 [Install on Shopify](https://apps.shopify.com/wearbly)  [Read the installation guide →](https://wearbly.ai/docs)